Our The Most adventure started with our belief in our experience in design and management provided by the long years spent in the hairdressing industry.

With the rapid recognition of our boutique hall that we opened in Istanbul – Etiler in July 2010, it was necessary to increase our service capacity. Thus, a branching process began, starting from Istanbul and extending to Qatar and Baku. At this point, our only goal was to sustain the success of the salon brand we created. It has been our passion to ensure the standard of criteria such as personnel training of each branch to be opened, the quality of the products used and offered for sale, service diversity and customer satisfaction.

We aimed to create new trends instead of applying trends by following the requirements of the era and technology. We believe that this journey we embarked on by believing in the magic of learning and sharing will never end, and we continue to grow with our fellow travelers.

The Most is now in its 13th year with its 20th salon!

Our story, which started with our dream for two, now has hundreds of heroes.

Emrah Demirci & Özden Kürtür 

Emrah Demirci started his hairdressing profession in 1998 and continued his professional career until 2010.

Then he founded The Most Hair Design Studio brand with his partners. In the following years, they brought together their growing brands with customers at different points. He continues to give MasterClass Seminars in Turkey and abroad and hair training worldwide. 

After opening its first hair salon in Etiler, it will continue to serve with a total of 20 salons, including Nişantaşı, Bağdat Caddesi, Florya, Bahçeşehir, Levent and famous locations abroad such as Dubai, Qatar, Cologne and London. One of the most important features of The Most brand is that it has the same quality of service in all its branches.

Emrah Demirci, “Fresh Cut with be fresh, Look at yourself!” with its motto, it tries to create a fresh, dynamic look. This section, which adds a modern and distinctive atmosphere, is often preferred. More natural, more fresh, unmodified models with the purpose of comfort in everyday use.

Hair trainer Emrah Demirci has reached 580,000 followers with her techniques, which continue her education both in Turkey and abroad.

Özden Kürtür, who has been in the hairdressing sector for 20 years, started her career in 1998 and founded with his partners the establishment of The Most Hair Design Studio in 2010.

The most important decision during his professional life is to create The Most brand and to make it a world brand. He gives certificated trainings in the field of Hair Cutting and Coloring at home and abroad. 

In 2023, it will serve with a total of 20 halls, including Nişantaşı, Bağdat Caddesi, Florya, Bahçeşehir, Levent at home and famous locations such as Dubai, Qatar, Cologne and London abroad.

TheMost aims to continue to serve with a concept that includes art, cafe, hair and home accessories, thinking that you will spend a fresher and longer time in all its salons.

Özden Kürtür prefers natural practices in coloring. With the “New Beginning” motto, it tells you that you can always make a fresh start with bold at times and sometimes with glittering naturalness.

Hair Instructor Özden Kürtür has reached 460K followers with her techniques, which continue her education both in Turkey and abroad.